Happy Home Prospectus disclosed that it intends to list on GEM

Happy Home Prospectus disclosed that it intends to list on GEM
On April 25, the official of coconut juice producer Happy Home Food Group Co., Ltd. (“Happy Home”) announced Yang Mi as the spokesperson for Happy Home Coconut Juice.On the day of the Air Force, the China Securities Regulatory Commission disclosed the Happy Family’s prospectus.According to the prospectus, Happy Family intends to list on the GEM and plans to issue new shares of no more than 41 million shares, accounting for not less than 10% of the company’s total share capital after this offering.It is understood that Happy Home was established in 2001 and entered the vegetable protein beverage market in 2014, and launched the “Happy Home Raw Press Series” products, of which coconut juice quickly became the company’s pillar product.According to the prospectus, Happy Home’s revenue from 2017 to 2019 was 11 respectively.9.4 billion, 13.5.4 billion, 14.2.4 billion.The results were mainly from the sales revenue of the main business such as beverages and canned products. From 2017 to 2019, the company’s main business revenue was 11 respectively.8.5 billion, 13.4.6 billion and 14.1.7 billion yuan, the main business income accounted for more than 99%.The prospectus also shows that the sales of Happy Home products are mainly based on the distribution model.In 2019, the number of contracted dealers that Happy Home has cooperated with is 1,788, the reported scale, and the company’s distribution revenue are 11, respectively.6.9 billion, 13.2.9 billion and 13.8.9 billion yuan, accounting for 98% of the main business income that year.69%, 98.76% and 97.98%.Happy Home said that in the future, the company will still maintain a sales model based on the distribution model.This time to raise funds, Happy Family plans to use it for an annual output of 13.65 kinds of beverages, canning construction projects, marketing network construction projects, research and development testing center projects and information system upgrade construction projects.Happy Home said that the above four projects are based on the current economic situation, market environment, industry development trends and the company’s actual operating conditions.Happy Home believes that the implementation of these projects by the company will be of great significance for enhancing the company’s peak season production capacity, improving marketing channels and improving information management efficiency.Sauna, Ye Wang Wang Ziyang editor Zhu Fenglan proofreading Li Xiangling